[Remote] Base Ads Marketing Operations Manager, US

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Note: The job is a remote job and is open to candidates in USA. Coinbase is a company focused on bringing developers and users onchain, and they are seeking a Marketing Operations Manager for their Base Ads team. This role involves managing the operational setup and execution of paid campaigns, ensuring compliance with standards, and driving campaign performance across various channels.


Responsibilities

  • Manage end-to-end operational setup and execution of paid campaigns across global channels (social, search, display, programmatic).
  • Upload, QA, and launch creative assets; confirm compliance with internal standards, publisher policies, and legal requirements.
  • Partner with compliance teams to review and approve ads before they go live.
  • Configure and refine campaign structures, targeting, and budgets to ensure pacing and performance goals are met.
  • Actively monitor campaigns in both publisher dashboards and internal reporting systems; troubleshoot delivery and tracking discrepancies.
  • Pull, validate, and share reports with channel managers and leadership; highlight issues and opportunities for optimization.
  • Maintain rigorous trafficking documentation and operational processes to reduce errors and improve efficiency.
  • Serve as the subject matter expert on ad system mechanics, platform policy updates, and new features relevant to campaign operations.

Skills

  • 3–5 years in ad operations, campaign trafficking, or paid media execution.
  • Hands-on experience with Meta, Google Ads, LinkedIn, Twitter/X, and/or DSPs.
  • Solid understanding of pacing, delivery, targeting, bids, placements, and conversion tracking.
  • Experience reviewing creative against ad platform and legal/compliance standards.
  • Process-driven, meticulous attention to detail, and able to execute flawlessly under tight deadlines.
  • Strong communicator and collaborator with cross-functional teams.
  • Experience in fintech, crypto, or other highly regulated industries.
  • Familiarity with MMPs (AppsFlyer, Adjust) and tag/pixel management.
  • SQL or scripting skills for deeper campaign analysis.
  • Knowledge of attribution methodologies and performance measurement.

Company Overview

  • Coinbase is a crypto exchange and wallet platform that allows merchants and consumers to buy, sell, and store digital currencies. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.coinbase.com.

    • Company H1B Sponsorship

  • Coinbase has a track record of offering H1B sponsorships, with 154 in 2025, 92 in 2024, 96 in 2023, 284 in 2022, 183 in 2021, 66 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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